MediaShippers Legal
Cookies Policy
Learn how MediaShippers uses cookies and similar technologies to improve platform functionality, analytics, security, and user experience across the platform.
Your Cookie Choices
You may manage or withdraw consent for non-essential cookies at any time through your browser settings or the cookie preferences option on our website. Withdrawing consent for analytics, behavioural analytics, functional, or platform intelligence cookies will not affect your core ability to use MediaShippers as a buyer or seller. Essential cookies cannot be disabled because they are required for login, security, authentication, session continuity, and core platform operation. Where required by applicable law, MediaShippers will use non-essential cookies only after receiving your consent.
Effective Date
May 22, 2026
Who This Policy Covers
This Cookie Policy applies to all users of the MediaShippers platform, including:
- Content Buyers: streaming platforms, broadcasters, OTT services, acquisition managers, programming heads, and other professional users who access the platform to discover, evaluate, and license content.
- Content Sellers: independent filmmakers, production houses, studios, distributors, and other professional users who subscribe to the platform to list, manage, and monetise their content catalogues.
Where cookie use differs for buyers and sellers, this Policy explains those differences. MediaShippers is intended for business and professional users and is not directed at children or minors.
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help the platform function properly, remember preferences, keep users logged in, analyse usage, improve security, enhance performance, and provide a better user experience.
Cookies may be: Session cookies, which are deleted once the browser is closed; or Persistent cookies, which remain on the device for a set period unless manually deleted.
MediaShippers may also use similar technologies, including web beacons, clear pixels, local storage objects, and session tokens. In this Policy, these technologies are collectively referred to as "Cookies."
2. How We Use Cookies
MediaShippers uses cookies to:
ensure proper platform functionality, stability, and security;
maintain login sessions and account preferences;
remember buyer/seller role settings and platform configurations;
analyse user interaction, including pages visited, time spent, clicks, scrolling, navigation paths, and usability;
understand regional traffic, geographic demand trends, and user engagement patterns;
improve platform design, features, performance, and overall user experience;
measure the effectiveness of platform activities, campaigns, and engagement initiatives;
support Platform DNA, gap analysis, buyer reports, title matching, content intelligence, and deal intelligence;
detect, prevent, and investigate fraudulent, malicious, unauthorised, or abusive activity; and
improve product development, operational efficiency, and service delivery.
MediaShippers does not use cookies to serve personalised advertisements, track users across unrelated websites, sell user data, or share user data with data brokers.
FOR BUYERS
Cookies help buyers browse content smoothly, remain logged in, apply filters, evaluate titles, shortlist content, and access Platform DNA Reports, Buyer Reports, Title Match recommendations, and Deal Definition tools. Analytics data helps MediaShippers improve buyer-facing discovery, regional demand insights, content gap analysis, and platform intelligence outputs.
FOR SELLERS
Cookies help sellers maintain subscription sessions, manage catalogue listings, track deal pipelines, access dashboards, and use deal-related tools without repeated authentication or configuration. Analytics and behavioural insights help MediaShippers improve seller onboarding, catalogue discovery, listing workflows, and the content matching engine.
3. Legal Basis for Cookie Use
MediaShippers processes cookie-related data in accordance with applicable data protection laws, including the Digital Personal Data Protection Act, 2023 and other relevant privacy laws.
MediaShippers relies on the following legal bases:
- Essential cookies: used for contractual, operational, security, authentication, fraud prevention, and legitimate platform purposes.
- Analytics cookies: used based on consent where required by law.
- Behavioural analytics cookies: used based on consent where required by law.
- Functional / preference cookies: used based on consent where required by law.
- Platform intelligence cookies: used to support platform functionality and intelligence features, based on consent where required by law.
- Security and fraud-prevention processing: may be carried out on the basis of legitimate interest, where permitted by law.
MediaShippers may record and store cookie consent preferences for compliance, audit, and consent-management purposes.
4. Categories of Cookies We Use
4.1 Strictly Necessary Cookies
Strictly necessary cookies are essential for platform operation, security, authentication, session management, website navigation, access to deal rooms, catalogue actions, and protection against unauthorised or malicious activity. These cookies cannot be disabled through cookie preference settings because the platform cannot function properly without them.
FOR BUYERS
These cookies maintain buyer sessions and allow uninterrupted access to Platform DNA Reports, Buyer Reports, Title Match, Deal Definition tools, saved filters, and regional settings.
FOR SELLERS
These cookies maintain seller sessions and allow sellers to access catalogue dashboards, deal pipelines, subscription status, and VVIP Deal Rooms. They also protect catalogue submissions and deal negotiation workflows from unauthorised access.
| Cookie Name / Provider | Type | Purpose | Duration |
|---|---|---|---|
| Session ID | Essential | Maintains your login session and platform state | Session |
| CSRF Token | Essential | Protects against cross-site request forgery attacks | Session |
| Auth Token | Essential | Authenticates your account access securely | Session / 30 days |
| Preferences | Essential | Stores your platform configuration (language, view settings) | 12 months |
4.2 Analytics Cookies — Google Analytics
MediaShippers uses Google Analytics to understand how users interact with the website and platform and to improve functionality, performance, usability, and user experience.
Google Analytics may collect anonymised and aggregated data such as:
- pages visited;
- time spent on pages or sections;
- clicks, scrolls, and navigation paths;
- traffic sources and referral channels;
- approximate geographic location;
- device type, browser type, operating system, and technical information; and
- engagement trends and performance statistics.
MediaShippers uses Google Analytics with IP anonymisation enabled and does not use Google Analytics to collect personally identifiable information.
FOR BUYERS
Google Analytics helps MediaShippers understand engagement with Platform DNA reports, gap analysis outputs, content listing pages, search results, and Deal Definition tools. This helps improve buyer-facing discovery and platform intelligence presentation.
FOR SELLERS
Google Analytics helps MediaShippers analyse catalogue listing pages, deal pipeline dashboards, subscription screens, onboarding flows, and catalogue submission interfaces. This helps improve the seller experience and prioritise seller-facing product improvements.
| Cookie Name / Provider | Type | Purpose | Duration |
|---|---|---|---|
| _ga (Google Analytics) | Analytics | Distinguishes unique users; registers a unique ID for analytics | 2 years |
| _ga_<ID> (Google Analytics) | Analytics | Maintains session state for Google Analytics 4 | 2 years |
| _gid (Google Analytics) | Analytics | Distinguishes users; expires daily | 24 hours |
| _gat (Google Analytics) | Analytics | Throttles request rate to Google Analytics | 1 minute |
You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.
4.3 Behavioural Analytics Cookies — Microsoft Clarity
MediaShippers uses Microsoft Clarity to understand user behaviour through heatmaps, session replay, and interaction metrics. This helps identify usability issues, navigation friction, design problems, feature engagement, and overall platform performance.
Microsoft Clarity may analyse:
- clicks;
- scroll depth;
- cursor movement;
- navigation paths;
- page engagement;
- regional usage trends; and
- user interaction patterns.
Microsoft Clarity applies masking and filtering to sensitive fields and user inputs before session recordings are processed. MediaShippers does not intentionally capture passwords, catalogue submission details, deal terms, pricing information, rights information, or other sensitive commercial data through Clarity recordings.
FOR BUYERS
Clarity helps MediaShippers improve the Platform DNA reporting interface, content search and filter experience, Deal Definition module, gap analysis presentation, and Title Match recommendations.
FOR SELLERS
Clarity helps MediaShippers identify usability issues in catalogue management, listing submissions, seller dashboards, subscription onboarding, and deal pipeline tracking. Sensitive catalogue data, deal terms, rights information, and pricing inputs are masked and are not intended to be accessible through Clarity recordings.
| Cookie Name / Provider | Type | Purpose | Duration |
|---|---|---|---|
| _clck (Microsoft Clarity) | Behavioural Analytics | Persists Clarity User ID and preferences; used for heatmap and session tracking | 1 year |
| _clsk (Microsoft Clarity) | Behavioural Analytics | Connects multiple page views in a single Clarity session | 1 day |
| CLID (Microsoft Clarity) | Behavioural Analytics | Identifies first-time users for session replay initialisation | 1 year |
| ANONCHK (Microsoft Clarity) | Behavioural Analytics | Checks whether cookies are enabled; carries no personal data | 10 minutes |
| MR (Microsoft Clarity) | Behavioural Analytics | Indicates whether to refresh the MUID cookie | 7 days |
| MUID (Microsoft Clarity) | Behavioural Analytics | Identifies unique web browsers visiting Microsoft sites; used across Microsoft services | 1 year |
| SM (Microsoft Clarity) | Behavioural Analytics | Synchronises MUID across Microsoft subdomains | Session |
To opt out of Microsoft Clarity, you may disable cookies through browser settings or the cookie preferences manager. You may also refer to Microsoft's privacy controls at account.microsoft.com/privacy.
4.4 Functional / Preference Cookies
Functional cookies remember choices and preferences selected by users during platform use. These may include language settings, display configurations, login preferences, notification settings, region selections, content filters, and dashboard views. Disabling these cookies may reduce personalisation and require users to reset preferences during future visits.
FOR BUYERS
Functional cookies remember preferred content categories, genre filters, territory filters, language filters, display settings, and notification preferences for Platform DNA updates and Title Match alerts.
FOR SELLERS
Functional cookies remember catalogue display settings, deal pipeline views, notification settings for buyer enquiries, distribution territory selections, and dashboard preferences.
| Cookie Name / Provider | Type | Purpose | Duration |
|---|---|---|---|
| user_prefs | Functional | Remembers your platform display and notification preferences | 6 months |
| region_setting | Functional | Stores your selected region for content filtering | 6 months |
4.5 Platform Intelligence Cookies (Platform DNA and Deal Intelligence)
MediaShippers uses platform intelligence cookies to support its proprietary Platform DNA Gene system, gap analysis reports, audience demand signals, title matching, deal intelligence, and personalised platform outputs. These cookies support platform functionality and intelligence continuity and do not contain personally identifiable information.
FOR BUYERS
Platform intelligence cookies retain platform category, content acquisition focus areas, previously accessed Platform DNA Gap Analysis reports, and Title Match context. This allows MediaShippers to deliver buyer intelligence that reflects relevant acquisition needs and platform context.
FOR SELLERS
Platform intelligence cookies retain catalogue composition, registered title categories, target territories, audience segments, and deal parameters. This helps seller content appear in relevant buyer-facing recommendations and allows deal workflows to be pre-filled across sessions.
5. Third-Party Cookies
MediaShippers may use trusted third-party providers for analytics, performance monitoring, and user experience optimisation, including:
Google LLC, through Google Analytics; and
Microsoft Corporation, through Microsoft Clarity.
These providers may place cookies or similar technologies on the platform in accordance with their respective privacy policies and service practices.
MediaShippers does not allow third-party advertisers, advertising networks, external data brokers, or commercial profiling providers to place cookies on the platform for behavioural advertising, targeted advertising, commercial profiling, or resale of data. Third-party cookies used on MediaShippers are limited to analytics, functionality, security, performance, and user experience improvement purposes.
Buyer platform intelligence data, seller catalogue data, deal data, pricing data, and rights information are not shared with third parties for advertising, commercial profiling, or sale to data brokers.
6. International Transfers and Third-Party Processing
Cookie-related data may be processed by MediaShippers and trusted service providers, including Google and Microsoft, in jurisdictions outside the user's country of residence. Where such processing or transfer occurs, MediaShippers will take steps required under applicable law to ensure appropriate data protection safeguards are applied. This may include contractual safeguards, data processing agreements, service provider commitments, access controls, and other legally required protections.
7. Your Cookie Choices and Controls
7.1 Cookie Consent
When you first visit the MediaShippers website, you will be shown a cookie consent banner. You may accept all cookies or manage your preferences by category. Essential cookies are always active because they are necessary for platform operation. Your consent choices are recorded and respected on future visits, subject to applicable law. Where law requires active consent, non-essential cookies will be used only after consent is obtained.
FOR BUYERS
Buyers may withdraw consent for non-essential cookies without losing access to Platform DNA Reports, Buyer Reports, Title Match, or Deal Definition tools. Essential cookies remain active for authentication, platform access, and content intelligence delivery.
FOR SELLERS
Sellers may withdraw consent for non-essential cookies without losing access to catalogue dashboards, listing management, subscription status, or deal tracking. Essential cookies remain active for subscription sessions, catalogue management, and deal pipeline integrity.
7.2 Browser Controls
Users may control or delete cookies through browser settings, including:
Google Chrome
Settings → Privacy and security → Cookies and other site data
Mozilla Firefox
Options → Privacy & Security → Cookies and Site Data
Microsoft Edge
Settings → Cookies and site permissions → Cookies and site data
Safari
Preferences → Privacy → Manage Website Data
Disabling all cookies may affect login access and platform functionality. Sellers may lose continuity in active deal workflows, and buyers may lose saved filters, content preferences, and regional settings.
7.3 Google Analytics Opt-Out
Users may opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. Opting out of Google Analytics will not affect core platform access for buyers or sellers.
7.4 Microsoft Clarity Opt-Out
Users may opt out of Microsoft Clarity by disabling cookies through browser settings or the cookie preferences manager. Users may also refer to Microsoft's privacy controls at account.microsoft.com/privacy. Opting out of Microsoft Clarity will not affect core platform access, deal workflows, catalogue management, or subscription access.
8. Regional Data and Analytics Use
Google Analytics and Microsoft Clarity may provide approximate geographic data, such as country and city-level location, derived from IP addresses. MediaShippers uses regional data to:
understand which geographic markets are most active;
analyse regional content demand;
improve buyer-seller matching intelligence;
support Platform DNA regional pricing and popularity indicators;
optimise platform infrastructure and content delivery; and
identify emerging markets for outreach and catalogue development.
Regional analysis is conducted using anonymised and aggregated data. It does not identify individual users. MediaShippers does not access precise GPS location.
FOR BUYERS
Regional engagement data may inform Platform DNA Gap Analysis and Buyer Reports by identifying territory-level demand for certain genres, formats, and content categories. Buyers are not individually profiled by geography.
FOR SELLERS
Regional analytics help identify territories where seller catalogues may generate acquisition interest. This improves title matching and content discovery, but individual seller data is not shared with third parties as part of regional analysis.
9. Data Protection and Cookie-Related Data Processing
MediaShippers processes cookie-derived data in accordance with applicable data protection laws, including the Digital Personal Data Protection Act, 2023 and other relevant privacy legislation.
MediaShippers follows these principles:
- cookie data is processed only for the purposes stated in this Policy;
- non-essential cookies are processed based on consent where required by law;
- essential cookies are used for security, authentication, fraud prevention, platform operation, and session continuity;
- cookie data that constitutes personal data is handled in accordance with applicable privacy laws;
- deal data, catalogue submissions, acquisition briefs, pricing information, rights information, and other sensitive commercial data are treated as confidential commercial data;
- sensitive commercial data is not intentionally captured or made accessible through cookies or analytics tools, including session replay;
- cookie data is retained only for the periods stated in this Policy, unless a shorter or longer period is required by law;
- cookie data is not retained for resale, unrelated profiling, behavioural advertising, or secondary commercial use; and
- users may exercise data protection rights, including access, correction, erasure, and withdrawal of consent, by contacting sales@mediashippers.com.
10. Do Not Track Signals
Some browsers transmit "Do Not Track" signals. Where MediaShippers detects such signals, it will limit the operation of non-essential analytics cookies to the extent technically feasible. Essential cookies remain active regardless of Do Not Track settings because they are required for login, security, authentication, and platform operation. Users may also manage cookie preferences directly through the cookie consent banner or browser settings.
11. Updates to This Cookie Policy
MediaShippers may update this Cookie Policy from time to time to reflect changes in cookie use, platform features, operational practices, third-party tools, legal requirements, or regulatory guidance. Any changes will be posted on this page with a revised "Effective Date" or "Last Updated" date.
Where required by law, or where material changes are made to cookie practices, MediaShippers may provide additional notice through an updated cookie banner, consent management tool, or platform notice. Where changes affect buyer or seller functionality, including Platform DNA cookies, deal session cookies, catalogue-related functional cookies, or platform intelligence cookies, MediaShippers will provide role-specific notice to affected users before the changes take effect, where required.
Continued use of the platform after an updated Policy is published constitutes acknowledgment of the changes, subject to applicable law and consent requirements.
12. Managing Cookies
Users may manage or disable cookies through browser settings or cookie preferences. However, disabling certain cookies may affect functionality, login access, analytics accuracy, or platform performance.
Strictly Necessary Cookies: cannot be disabled; disabling them may prevent login and platform access.
Analytics Cookies: can be disabled; usage data will not be collected, but core platform access remains unaffected.
Behavioural Analytics Cookies: can be disabled; heatmaps and session replay data will not be collected.
Functional / Preference Cookies: can be disabled; saved filters, region settings, notifications, catalogue settings, and dashboard preferences may reset.
Platform Intelligence Cookies: can be disabled; Platform DNA context, Title Match references, catalogue tags, and Deal Definition drafts may not be retained between sessions.
Contact Us
COOKIE QUERIES
For questions about cookies, cookie preferences, data protection rights, or buyer/seller-specific cookie concerns, contact: sales@mediashippers.com