MediaShippers Legal
Cookies Policy
Learn how MediaShippers uses cookies and similar technologies to improve platform functionality, analytics, security, and user experience across the platform.
Your Cookie Choices
You can manage or withdraw consent to non-essential cookies at any time through your browser settings or by clicking the cookie preferences option on our website. Withdrawing consent to analytics cookies will not affect your ability to use the platform. Essential cookies cannot be disabled as they are required for the platform to function.
Effective Date
May 22, 2026
1. What Are Cookies?
Cookies are small text files stored on a user's device when they visit a website. They help websites operate efficiently, remember user preferences, analyse platform usage, enhance performance, and improve the overall user experience. Cookies may either be "session cookies," which are automatically deleted once the browser is closed, or "persistent cookies," which remain on the device for a specified period unless manually deleted.
In addition to cookies, Media Shippers may use similar technologies such as web beacons, clear pixels, local storage objects, and session tokens. These technologies perform functions similar to cookies and are collectively referred to in this Cookies Policy as "Cookies."
This Cookies Policy explains how Media Shippers uses Cookies and similar technologies across its website and platform to support functionality, analyse user interaction, improve services, and enhance platform performance.
2. How We Use Cookies
MediaShippers uses cookies and similar technologies for the following purposes:
To ensure the proper functionality, stability, and security of the Platform.
To maintain user login sessions and remember account preferences for a seamless user experience.
To analyse how users interact with the Platform, including pages visited, time spent on specific sections, navigation patterns, and overall website usability.
To understand the geographic distribution of visitors, regional content demand trends, and region-wise user traffic flow.
To improve the performance, design, features, and functionality of the Platform based on aggregated user behaviour and analytics data.
To measure the effectiveness of platform activities, campaigns, and user engagement initiatives.
To detect, prevent, and investigate fraudulent, malicious, unauthorised, or abusive activities on the Platform.
To continuously enhance platform content, product development, operational efficiency, and overall user experience.
We do not use cookies to serve personalised advertisements, track users across unrelated websites, or sell user data to third parties.
3. Categories of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are strictly necessary for the operation, security, and core functionality of the Platform. They enable essential features such as website navigation, secure login, session management, account authentication, access to deal rooms, and protection against unauthorised access or malicious activity. Without these cookies, the Platform and the services requested by users cannot function properly. As these cookies are essential to the operation of the Platform, they cannot be disabled through cookie preference settings.
| Cookie Name / Provider | Type | Purpose | Duration |
|---|---|---|---|
| Session ID | Essential | Maintains your login session and platform state | Session |
| CSRF Token | Essential | Protects against cross-site request forgery attacks | Session |
| Auth Token | Essential | Authenticates your account access securely | Session / 30 days |
| Preferences | Essential | Stores your platform configuration (language, view settings) | 12 months |
3.2 Analytics Cookies — Google Analytics
We use Google Analytics, a web analytics service provided by Google, and Microsoft Clarity, provided by Microsoft, to better understand how users interact with our website and platform and to improve overall user experience, functionality, and platform performance.
These analytics tools collect anonymised and aggregated information regarding user activity, including:
- Pages visited and content categories that receive the most engagement.
- Time spent on specific pages or sections of the Platform.
- User clicks, scrolling behaviour, navigation paths, and interaction patterns.
- Traffic sources and referral channels.
- Approximate geographic location, including country and regional traffic trends.
- Device type, browser type, operating system, and general technical information.
- Overall website performance, engagement trends, and usage statistics.
Google Analytics primarily uses first-party cookies to distinguish users and generate aggregated reports. We have configured Google Analytics with IP anonymisation enabled, and we do not use these analytics tools to collect personally identifiable information. We do not sell personal information collected through these analytics tools to third parties.
| Cookie Name / Provider | Type | Purpose | Duration |
|---|---|---|---|
| _ga (Google Analytics) | Analytics | Distinguishes unique users; registers a unique ID for analytics | 2 years |
| _ga_<ID> (Google Analytics) | Analytics | Maintains session state for Google Analytics 4 | 2 years |
| _gid (Google Analytics) | Analytics | Distinguishes users; expires daily | 24 hours |
| _gat (Google Analytics) | Analytics | Throttles request rate to Google Analytics | 1 minute |
You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout. For more information, visit policies.google.com/privacy.
3.3 Behavioural Analytics Cookies — Microsoft Clarity
We use Microsoft Clarity, a behavioural analytics service provided by Microsoft Corporation, to better understand how visitors interact with our website and platform through behavioural metrics, heatmaps, and session replay technology.
Microsoft Clarity assists us in:
- Identifying areas where users may experience usability issues, friction, or confusion during their navigation journey.
- Understanding user interaction patterns, including clicks, scroll depth, cursor movement, and feature engagement.
- Analysing which sections, pages, and platform features receive the highest levels of user engagement.
- Understanding regional engagement trends and user interaction behaviour across different geographic locations.
- Improving platform design, navigation flow, content discovery, and overall user experience based on aggregated behavioural insights.
Microsoft Clarity automatically applies masking and filtering technologies to sensitive fields and user inputs before session recordings are processed. Personal information entered into forms, password fields, and other sensitive data fields is not intentionally captured or stored through Clarity session replay functionality.
| Cookie Name / Provider | Type | Purpose | Duration |
|---|---|---|---|
| _clck (Microsoft Clarity) | Behavioural Analytics | Persists Clarity User ID and preferences; used for heatmap and session tracking | 1 year |
| _clsk (Microsoft Clarity) | Behavioural Analytics | Connects multiple page views in a single Clarity session | 1 day |
| CLID (Microsoft Clarity) | Behavioural Analytics | Identifies first-time users for session replay initialisation | 1 year |
| ANONCHK (Microsoft Clarity) | Behavioural Analytics | Checks whether cookies are enabled; carries no personal data | 10 minutes |
| MR (Microsoft Clarity) | Behavioural Analytics | Indicates whether to refresh the MUID cookie | 7 days |
| MUID (Microsoft Clarity) | Behavioural Analytics | Identifies unique web browsers visiting Microsoft sites; used across Microsoft services | 1 year |
| SM (Microsoft Clarity) | Behavioural Analytics | Synchronises MUID across Microsoft subdomains | Session |
3.4 Functional / Preference Cookies
These cookies enhance and personalise your experience on the Platform by remembering the choices and preferences you select during your visits — including language settings, display configurations, login preferences, notification settings, and other customised platform features. Disabling these cookies may affect certain personalised features and functionality of the Platform.
| Cookie Name / Provider | Type | Purpose | Duration |
|---|---|---|---|
| user_prefs | Functional | Remembers your platform display and notification preferences | 6 months |
| region_setting | Functional | Stores your selected region for content filtering | 6 months |
4. Third-Party Cookies
Certain cookies and similar technologies used on the Platform may be placed or operated by trusted third-party service providers that assist us in analytics, performance monitoring, and user experience optimisation. These include:
Google LLC through Google Analytics, which helps us analyse website traffic, visitor behaviour, engagement trends, and platform performance.
Microsoft Corporation through Microsoft Clarity, which helps us understand user interaction patterns, behavioural metrics, heatmaps, and session activity to improve website usability and user experience.
We do not allow third-party advertisers, advertising networks, or external data brokers to place cookies on our Platform for behavioural advertising, commercial profiling, or targeted advertising purposes. Any third-party cookies used on the Platform are limited to analytics, functionality, security, and performance-related purposes only.
5. Your Cookie Choices and Controls
5.1 Cookie Consent
When you first visit the MediaShippers website, you will be presented with a cookie consent banner. You may accept all cookies or manage your preferences by category. Essential cookies are always active. Your consent choices are recorded and respected across your subsequent visits. By continuing to use the site, you consent to our use of cookies as described (subject to applicable law requiring explicit consent).
5.2 Browser Controls
You can control and delete cookies through your browser settings. Instructions for common browsers:
Google Chrome
Settings > Privacy and security > Cookies and other site data
Mozilla Firefox
Options > Privacy & Security > Cookies and Site Data
Microsoft Edge
Settings > Cookies and site permissions > Cookies and site data
Safari
Preferences > Privacy > Manage Website Data
Please note that disabling all cookies may affect the functionality of certain platform features. Essential cookies cannot be blocked through browser settings without impairing your ability to log in and use the Platform.
5.3 Google Analytics Opt-Out
To opt out of Google Analytics tracking across all websites, install the official Google Analytics Opt-out Browser Add-on, available at: tools.google.com/dlpage/gaoptout.
5.4 Microsoft Clarity Opt-Out
To opt out of Microsoft Clarity, you may disable the _clck and _clsk cookies through your browser settings or cookie preferences manager. You may also refer to Microsoft's privacy controls at account.microsoft.com/privacy.
6. Regional Data and Analytics Use
Both Google Analytics and Microsoft Clarity provide us with geographic data — specifically country and approximate city-level location, derived from your IP address. We use this regional data to:
Understand which geographic markets are most active on the MediaShippers platform.
Analyse regional content demand to improve our buyer-seller matching intelligence.
Monitor regional platform engagement to support the Platform DNA Gene regional pricing and popularity indicators.
Optimise platform infrastructure and content delivery for high-traffic regions.
This regional analysis is conducted on anonymised, aggregated data. It does not enable us to identify individual users. Your precise location (GPS) is never accessed.
7. Do Not Track Signals
Some browsers transmit "Do Not Track" (DNT) signals to websites. Our Platform currently responds to DNT signals as follows: where a DNT signal is detected, we will limit the operation of non-essential analytics cookies to the extent technically feasible. Essential cookies remain active regardless of DNT settings.
8. Updates to This Cookie Policy
We may update or modify this Cookies Policy from time to time to reflect changes in our use of cookies and similar technologies, updates to our Platform, operational practices, or applicable legal and regulatory requirements. Any changes will be posted on this page together with a revised "Last Updated" or "Effective Date."
Where required by applicable law, or where material changes are made to our cookie practices, we may provide additional notice to users, including through an updated cookie banner or consent management tool. Continued use of the Platform following the publication of an updated Cookies Policy constitutes acknowledgment of such changes, subject to applicable legal requirements.
9. Managing Cookies
Users may manage or disable cookies through browser settings. However, disabling certain cookies may affect website functionality, login access, analytics accuracy, or platform performance.