Media Shippers

MediaShippers Legal

Privacy Policy

This Privacy Policy explains how Media Shippers collects, uses, stores, processes, shares, and protects information when you use our platform.

ANALYTICS NOTICE: This website uses Microsoft Clarity and Google Analytics to understand how visitors interact with our platform. We capture anonymised behavioural data, including region of access, page navigation, and session patterns, solely for platform improvement purposes. No personally identifiable information is sold or shared with third parties for commercial use. By using this website, you consent to this data collection. See Section 7 for full details.

Effective Date

May 22, 2026

Entertainment Technologists Development Corp.

1. Who We Are

Media Shippers ("Media Shippers," "we," "us," or "our"), operated by Entertainment Technologists Development Corp., is a global B2B marketplace for content rights discovery, licensing, distribution, and AI-assisted content intelligence. The Platform connects content producers, studios, distributors, aggregators, broadcasters, FAST channels, and OTT platforms worldwide.

This Privacy Policy explains how we collect, use, store, process, share, and protect information when users access or use the Media Shippers website, platform, dashboards, deal rooms, AI-assisted tools, Platform DNA Gene features, analytics systems, and related services.

We are committed to protecting personal information in accordance with applicable laws, including India's Digital Personal Data Protection Act, 2023 (DPDP Act), and other applicable privacy and data protection regulations.

2. Scope and Application

This Privacy Policy applies to:

  • All visitors to mediashippers.com and its sub-pages
  • Registered users of the MediaShippers platform, including Sellers (content owners, producers, studios) and Buyers (OTT platforms, broadcasters, distributors, FAST channels)
  • Enterprise clients and organisations accessing Media Shippers-powered platforms, APIs, integrations, or enterprise services
  • Any person submitting information through our contact, registration, or deal submission forms

This Policy does not apply to third-party websites linked from our platform. We encourage you to review the privacy policies of any third-party services you access through MediaShippers.

3. Information We Collect

3.1 Information You Provide Directly

We may collect the following categories of information when you register, upload content, use platform features, or engage in transactions through the Platform:

  • Account & Contact Information: Name, company name, designation, professional role, email address, phone number, business address, country, login credentials, and billing information.
  • Business & Content Information: Catalogue metadata, title details, genres, language information, rights availability, territory information, pricing inputs, trailers, synopses, technical specifications, licensing preferences, uploaded documents, and related intellectual property information.
  • Deal & Transaction Information: Deal submissions, offers, negotiations, contract registration records, transaction workflows, pricing discussions, and communications exchanged through deal rooms or support channels.
  • Payment Information: Subscription plans, invoices, and billing-related information processed through secure third-party payment providers. Media Shippers does not store raw payment card details.
  • Usage & Technical Information: IP address (including anonymised analytics data where applicable), browser type, device information, operating system, pages visited, session duration, clicks, scroll behaviour, referral source, approximate geographic region, and interaction data.
  • AI & Recommendation Inputs: Catalogue information, buyer requirements, metadata, pricing inputs, territory data, platform preferences, and market signals used to generate Platform DNA Gene reports, DNA Health Scores, pricing indicators, pitch-fit templates, recommendation reports, and related AI-assisted outputs.
  • Analytics & Cookie Information: Information collected through cookies, local storage, analytics tags, pixels, Google Analytics, Microsoft Clarity, heatmaps, behavioural metrics, and session replay technologies with masking of sensitive fields where applicable.

3.2 Information Collected Automatically

When you visit our website or use the Platform, we may automatically collect certain technical and usage information, including:

  • Device and browser information such as browser type, operating system, device type, and screen resolution;
  • Access and interaction data including IP address, referring URL, pages visited, click patterns, session activity, and time spent on pages;
  • Login and session information such as login timestamps, session duration, and feature interactions; and
  • Approximate geographic information, including country and regional location inferred from IP address (excluding precise GPS location).

We collect information directly from users, automatically through cookies and tracking technologies, and through third-party analytics providers such as Google Analytics and Microsoft Clarity.

We use collected information to:

  1. Operate, maintain, and improve the Media Shippers platform and related services;
  2. Create and manage buyer, seller, and enterprise accounts;
  3. Enable content discovery, licensing workflows, deal rooms, contract registration, and delivery coordination;
  4. Generate AI-assisted reports, Platform DNA Gene analytics, pricing indicators, and recommendation tools;
  5. Analyse platform usage, performance, engagement trends, and user behaviour;
  6. Improve website design, navigation, functionality, and user experience;
  7. Understand regional traffic patterns and user flow;
  8. Communicate regarding onboarding, enquiries, demos, platform updates, support, and transactions;
  9. Detect, prevent, and investigate fraud, misuse, security risks, and unauthorised access; and
  10. Comply with legal, contractual, regulatory, and tax obligations.

3.3 Platform DNA Gene - AI-Generated Intelligence Data

Media Shippers offers AI-assisted tools, including Platform DNA Gene, which analyse content catalogues and buyer/seller requirements across multiple intelligence dimensions to generate:

  1. Platform DNA Gene reports;
  2. DNA Health Scores;
  3. Popularity indicators;
  4. Pitch-fit templates;
  5. Pricing guidance and offer evaluation reports;
  6. Buyer-content matching insights; and
  7. Territory and market opportunity indicators.

These analyses are based on catalogue and platform data provided by users, including genre, territory, format, language, metadata, pricing inputs, and historical performance information. AI-generated outputs may be processed and stored to improve platform intelligence, recommendation systems, and future analytical accuracy.

Platform DNA Gene operates primarily on content, catalogue, and platform-level information and is not intended to analyse personally identifiable information of individuals.

All AI-generated outputs are provided solely for business intelligence and decision-support purposes. Media Shippers does not guarantee that such outputs will be accurate, complete, current, reliable, or suitable for any specific commercial decision. Users remain solely responsible for independently verifying all rights, pricing, legal clearances, platform suitability, and commercial terms before entering into any transaction or relying on AI-assisted insights.

AI DISCLAIMER: Platform DNA Gene outputs are AI-generated estimates for guidance purposes only. Scores, popularity indices, and pricing indicators do not constitute guarantees of commercial performance, audience reception, or deal valuation. MediaShippers accepts no liability for decisions made in reliance on AI-generated outputs. See also Section 11 and the AI Disclaimer in our Terms & Conditions.

4. How We Use Your Information

We use the information we collect for the following purposes:

  • Account Management: to create, maintain, and administer your MediaShippers account and subscription
  • Platform Operation: to enable content discovery, storefront display, deal room functionality, buyer-seller matching, contract registration, and content delivery services (dubbing, subtitling, QC, transcoding)
  • AI and Intelligence Features: to power Platform DNA Gene analyses, offer evaluation reports, pricing guidance, and content-match recommendations
  • Communications: to send transactional messages (account notices, deal alerts, platform updates) and, where you have consented, marketing communications
  • Analytics and Improvement: to analyse usage patterns, understand regional demand, improve platform features, and identify areas of user experience enhancement, using anonymised and aggregated data
  • Security and Fraud Prevention: to detect, investigate, and prevent fraudulent or unauthorised activity
  • Legal Compliance: to comply with applicable laws and regulations, and to respond to lawful requests from regulatory authorities

5. Legal Basis for Processing (GDPR / applicable law)

Where applicable data protection laws require a legal basis for processing, we rely on:

  • Contract Performance: processing necessary to fulfil your subscription, platform access, and deal room services
  • Legitimate Interests: analytics, platform improvement, security, and fraud prevention, balanced against your privacy rights
  • Consent: marketing communications and cookie-based tracking where consent is required by law
  • Legal Obligation: processing required to comply with applicable laws, court orders, or regulatory requirements

6. Sharing Your Information

We do not sell personal information to third parties. We may share information only in limited circumstances, including:

  1. With authorised team members, affiliates, buyers, and sellers where necessary for platform operations, deal facilitation, and marketplace functionality;
  2. With trusted service providers, including cloud hosting providers, payment processors, analytics providers, technology vendors, customer support providers, and content operations partners, subject to appropriate confidentiality and data processing obligations;
  3. With AI and analytics providers, including Google Analytics and Microsoft Clarity, primarily on an anonymised, aggregated, or de-identified basis;
  4. With professional advisors, auditors, insurers, and legal consultants;
  5. In connection with a merger, acquisition, restructuring, financing, or sale of business assets; or
  6. Where required by applicable law, regulation, court order, governmental authority, or to protect our legal rights and platform security.

We do not share personal information with advertisers, ad networks, or data brokers for commercial advertising or behavioural targeting purposes.

7. Analytics Tools - Microsoft Clarity & Google Analytics

Use of Cookies and Tracking Technologies

We use cookies and similar technologies for platform functionality, analytics, security, performance monitoring, and user experience improvement.

7.1 Microsoft Clarity

We use Microsoft Clarity to better understand how visitors interact with our website and platform. Microsoft Clarity may collect behavioural insights including:

  • Heatmaps showing user clicks, scrolling behaviour, and cursor movement;
  • Session replays used to identify usability issues and improve platform experience;
  • Behavioural metrics such as scroll depth, rage clicks, dead clicks, and navigation patterns; and
  • Approximate geographic information, including country and regional location inferred from IP address, to analyse regional engagement and content demand trends.

Microsoft Clarity automatically masks text input fields and sensitive or personally identifiable information before recordings are processed. We have configured Clarity to operate in accordance with Microsoft's privacy and data protection guidelines.

The information collected through Microsoft Clarity is used solely for analytics, platform optimisation, usability improvement, and behavioural insights. We do not use Clarity data for advertising, commercial profiling, or targeted marketing purposes.

CLARITY DISCLOSURE: We improve our platform by using Microsoft Clarity to see how you use our website. By using our site, you agree that we and Microsoft can collect and use this data. Our Cookie Policy and this Privacy Policy have more details. For information on how Microsoft collects and uses your data, please visit the Microsoft Privacy Statement at microsoft.com/privacy/privacystatement.

7.2 Google Analytics

We use Google Analytics, provided by Google LLC, to collect and analyse anonymised website and platform usage data. Google Analytics may collect information including:

  • Pages visited, navigation flows, session duration, and exit pages;
  • Referral sources showing how users arrived at the Platform;
  • Device type, browser type, operating system, and related technical information;
  • Approximate geographic information derived from IP address, including country and city-level location; and
  • User engagement metrics such as bounce rates, clicks, and interaction behaviour.

We use this information solely to understand platform performance, analyse user behaviour, monitor regional engagement trends, and improve platform design, navigation, and user experience. We do not use Google Analytics to identify individual users or combine analytics data with personally identifiable information for advertising or commercial targeting purposes.

Google Analytics data is processed in accordance with Google's Privacy Policy. Users may opt out of Google Analytics tracking through the Google Analytics Opt-out Browser Add-on.

7.3 Regional Analysis and Outflow Data

Media Shippers uses Google Analytics and Microsoft Clarity to analyse website traffic, user behaviour, regional engagement trends, and overall platform performance.

These tools may collect information including:

  1. Pages visited, session duration, clicks, scrolls, and navigation behaviour;
  2. Approximate geographic information inferred from IP address;
  3. Browser, device, operating system, and referral source details;
  4. Heatmaps, session replay data, and interaction patterns with website elements; and
  5. Behavioural and usage metrics used for analytics and platform optimisation.

We use this information to:

  • Improve platform functionality, user experience, navigation, and infrastructure;
  • Analyse regional content demand and buyer-seller engagement trends;
  • Enhance Platform DNA Gene insights and recommendation systems;
  • Monitor platform performance, security, and fraud prevention; and
  • Support product development, analytics, and operational decision-making.

All analytics and regional data are analysed in anonymised, aggregated, or de-identified form and are not used to personally identify users. We do not sell personal information collected through these tools or share it with advertisers or data brokers for commercial targeting purposes.

Microsoft Clarity automatically masks sensitive and personally identifiable information in session recordings. Users should nevertheless avoid submitting sensitive personal information in non-designated fields.

We may share limited data with trusted service providers, analytics vendors, cloud hosting providers, payment processors, professional advisors, or legal authorities where required by law or necessary for platform operations, security, compliance, or business transfers.

Subject to applicable law, users may have rights to access, correct, update, delete, or object to certain processing of their information. Requests may be directed to.

8. Cookies

We use cookies, pixels, tags, local storage, and similar tracking technologies to support platform functionality, authentication, analytics, security, performance monitoring, and user experience improvement. More detailed information is available in our Cookies Policy at Media Shippers Cookies Policy.

In summary, we use:

  • Essential cookies: for authentication, session management, security, and core platform functionality;
  • Analytics cookies: provided by Google Analytics and Microsoft Clarity to collect anonymised usage and behavioural data; and
  • Preference cookies: to remember user settings, preferences, and platform configurations.

9. Data Retention

We retain personal, business, analytics, and platform data for as long as necessary to provide services, maintain records, support platform operations, improve AI-assisted tools, comply with legal and contractual obligations, resolve disputes, and enforce our agreements.

Unless a longer retention period is required by law or regulatory obligation:

  • Account and profile information may be retained during the active account period and for up to three (3) years following account closure;
  • Content, catalogue, transaction, and deal-related information may be retained for up to five (5) years following the last activity or transaction;
  • Communication records and support interactions may be retained for up to three (3) years from the date of last interaction;
  • Analytics and behavioural data collected through Microsoft Clarity and Google Analytics may be retained in accordance with configured retention settings (generally up to 13 months); and
  • Information subject to legal hold, investigation, dispute resolution, or regulatory inquiry may be retained until the relevant matter is resolved.

Where reasonably possible, AI analysis inputs and analytics data may be anonymised, aggregated, or de-identified for platform intelligence, service improvement, and operational analysis purposes.

10. International Data Transfers

Media Shippers operates a global B2B marketplace and may process or store information in jurisdictions outside your country of residence, including the United States and other countries where our affiliates, cloud providers, analytics vendors, or service providers operate.

Where personal data is transferred internationally, including outside India, we take reasonable steps to implement appropriate safeguards and security measures in accordance with applicable data protection laws, including the use of contractual protections or other legally recognised transfer mechanisms where required.

11. Security

We implement reasonable technical and organisational security measures to protect information from unauthorised access, disclosure, alteration, misuse, or destruction, including encrypted data transmission (TLS/HTTPS), access controls, role-based permissions, secure cloud infrastructure, and ongoing security monitoring and assessments.

However, no online platform, network, or data transmission system can be guaranteed to be completely secure. Users acknowledge that the transmission of information over the internet carries inherent security risks, and Media Shippers cannot guarantee absolute protection against all cyber threats, breaches, or unauthorised access.

Where required under applicable law, Media Shippers will provide appropriate notifications in the event of a data breach that poses a material risk to affected users or their rights.

12. Your Rights

Subject to applicable law, users may have the right to:

  • Access the personal information we hold about them;
  • Request correction of inaccurate or incomplete information;
  • Request deletion of personal information, subject to legal retention obligations;
  • Restrict or object to certain processing activities;
  • Request portability of their information in a structured format; and
  • Withdraw consent where processing is based on consent.

Requests relating to personal information or privacy rights may be submitted. We will respond within a reasonable timeframe and in accordance with applicable law.

13. Children's Privacy

Media Shippers is a professional B2B platform intended solely for business users and is not directed toward individuals under the age of 18. We do not knowingly collect personal information from children, and if such information is inadvertently collected, we will take reasonable steps to delete it promptly.

14. Third-Party Links

Our Platform may contain links to third-party websites or services. Media Shippers is not responsible for the privacy practices, content, or policies of such third-party platforms, and users are encouraged to review their respective privacy policies before use.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our platform, practices, services, or applicable laws. Updated versions will be posted on this page with a revised "Last Updated" or "Effective Date."

Where material changes are made, we may notify users through email, platform notices, or other appropriate communication methods. Continued use of the Platform after the updated Policy becomes effective constitutes acceptance of the revised Privacy Policy.